The Band Perry made a surprise return to the spotlight this morning with all the release of “Stay in the Dark,” the lead single from what the sibling trio is billing as their first pop record.
“Stay In the Dark” is an exuberant ode to romantic escapism, reminiscent of work from pop acts like fun. The group teamed up with producer Benny Cassette, known for his work with John Legend and Kanye West, for the tune, which is now available on streaming and digital download services.
“Stay in the Dark” isn’t the group’s first foray into pop, despite the band’s denials of any interest in moving away from their country origins. Their 2015 single “Live Forever” was part of a scrapped pop record, Heart + Beat, that would have been released via Big Machine Label Group imprint Republic Nashville. After parting ways with Republic, the group released another new tune, the pop-country anthem “Comeback Kid,” as their first official single with Interscope Records. That tune made a winking reference to their 2010 crossover smash “If I Die Young,” after peaking just inside the top 40 of Billboard’s Country Airplay chart.
As part of the rollout for the single, the Greeneville, Tennessee natives also rebooted their social networking profiles with new photographs showing a noticeably severe aesthetic deviation from the brilliant neon colours of “Live Forever” along with the dull neutrals of “Comeback Kid.” Helmed by famed fashion photographer Steven Klein and creative director Nicola Formichetti (Lady Gaga), the brand new campaign showcases the band’s darker edges.
My Lousy Imagination is slated for release later this year.