As if Justin Timberlake did not already have enough on his plate, working in the studio with Pharrell and lending his voice to the recently released animated film Trolls, he is relaunching his clothing label William Rast, which he co-founded with longtime friend Trace Ayala in 2005 in Los Angeles.
“This relaunch reflects where we are at right now — clothes that are a bit more mature and refined, yet comfortable and casual at the same time,” stated Timberlake.
The William Rast x Gilt store will feature a curated selection of items from their new collection, including a caramel suede coat, an embroidered bomber, denim jackets, chinos, mirrored sunglasses and kicks.
“This season’s collection has a little something for all occasions. We focused on great basics that work whether you’re going out in the city or hanging out in the woods,” added Ayala (Timberlakes longtime friend). “I can’t get enough of our denim jackets this season!”
In September, the two announced the relaunch of William Rast, a name that unites Timberlake’s grandfather’s first name and Ayala’s grandpa’s last name, with a promo video (below).
Because of this, Timberlake noted that the William Rast brand has “got to be a little bit country, and it’s got to be a little bit rock ‘n’ roll at the same time.”