Björk’s animated avatar dances within a lively ocean in her virtual reality “Notget” video, directed by Warren Du Perez and Nick Thornton Jones. The brooding, orchestral piece is the latest track from her 2015 LP, Vulnicura, to receive the VR treatment, following “Black Lake,” “Stonemilker” as well as a trailer for her “Family” video.
The Icelandic art-pop vocalist has focused much of her recent visual work on the innovative VR platform. Last summer, she hosted the Björk Digital exhibition, which featured VR music videos for multiple Vulnicura tunes, streamed to attendees via headsets. As her live avatar created with motion capture technology, she staged a preview press conference for the exhibition in August.
In a statement announcing Björk Digital, her latest music was described by her as a perfect fit for the technological platform. “I feel the chronological narrative of the album is ideal for the private circus virtual reality is: a theatre able to capture the emotional landscape of it,” Björk said.
This past year, an expansive live album box set recording her favorite performances from the 2015 Vulnicura tour was released.